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Amanda Bennett

Yale, ‘12

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If you ask Amanda about the career plans she made upon graduating from Yale in 2012, she’ll tell you, “Even before I graduated, I was 100% certain that my career would start at MBI. That’s because during the summer after my junior year at Yale, I interned there…and let me say, it sure wasn’t about just getting coffee, like a typical internship! MBI internships are as much of a true marketing management experience as possible.”

A year later, when Amanda graduated from Yale with a degree in environmental studies and food policy, she knew that the marketing and business experience she would need to support her interest in sustainability would be best earned at MBI.

“Now, as a full-time employee, I’m responsible for the complete marketing process from concept to consumer. I’m constantly challenged. I feel like I learn new skills every day. Some of the most valuable are time management and organization, so I can identify and prioritize my tasks. This can be more difficult than you might imagine, because at times everything is urgent, everything seems important.

“For instance, I work with overseas vendors on a daily basis, mostly via e-mail, to negotiate pricing, production timelines and quality standards for my collectible programs…such as my snow globe products. It’s important to plan the profitability of a product before it ever reaches the consumer. It all starts with contacting the manufacturer to discuss production costs. I need to be sure the vendor I choose will be able to produce the quantity I need at a price that will be cost effective for us. If not, I then need to weigh other options in terms of cost and customer satisfaction – ordering from a different vendor, changing quantities to bring down the cost per piece, or even changing the materials used to produce the item.

“If I have any questions, I know there’s solid support. The company has a flat structure, and an open-door policy. It’s a dynamic environment of bright, approachable people. Everyone I’ve met is more than happy to help, to share his or her expertise, no matter how long they’ve been here.

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“In fact, there’s a ‘Hall of Fame’ board, celebrating people who have given 25+ years of service to the company. Not many companies have that. My manager has been with the company for 35 years! And I can ask him anything. If he doesn’t know the answer, he’ll send me to someone who will. That gives me a tremendous sense of confidence that I will succeed.”