Victoria Tran

University of Virginia, '15

“I also help with recruitment. I love speaking with prospective candidates about my own experience with MBI and the journey of how I got here.”

 

“Once you have eliminated the impossible,” said Sherlock Holmes, “whatever remains, however improbable, must be the truth.” For Victoria Tran, eliminating the impossible meant figuring out what she didn’t want to do after graduation. “Every summer, I would try out something completely different. Retail. Startup. Advertising. Research. Finance. Even Radio Broadcasting. I knew I didn’t want to spend my first year out of college running around and getting coffee for other people, crunching numbers or working crazy hours, but I did want to do something with marketing.”

            The marketing bug had bitten Victoria at the University of Virginia, where she double-majored in Economics and Government. “I joined a student-run advertising agency and competed in the National Student Advertising Competition (NSAC). Our client was Pizza Hut and our goal was to increase pizza sales. In preparation for the competition, we spent endless days working on market segmentation, pricing, creative and distribution. So at the end of the day, it came down to finding a marketing job that would keep me on my toes, but still allow me to keep a work-life balance.”

What was possible started to become clear when she found MBI on the UVa career site. “I read the responsibilities listed under the Product Manager position and thought to myself, ‘I can do that!’” It led to an eye-opening on-site interview that, even after more than a year with the company, Victoria remembers “like it was yesterday. I interviewed with four senior managers who all started as product managers, and eventually rose their way to the top during their 10+ years at the company. That alone showed me that MBI was truly merit-based and that there were opportunities for growth.”

Once here, she was pleasantly surprised by the job’s endless day-to-day variety, “because you are managing a mix of products that are at different stages of the product life cycle. Some days are spent analyzing marketing results, and other days are spent brainstorming names for a new product.” Victoria also remains impressed with the company’s flat structure. “One time, I was taking the train to Stamford to meet up with my friends, and our CEO Peter sat down right next to me! We spent the whole train ride talking about our weekend plans and briefly about the future of MBI.” However improbable, indeed!

graduation. “Every summer, I would try out something completely different. Retail. Startup. Advertising. Research. Finance. Even Radio Broadcasting. I knew I didn’t want to spend my first year out of college running around and getting coffee for other people, crunching numbers or working crazy hours, but I did want to do something with marketing.”

 

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